Let’s build this better world.
Hello, my name is Ben.
I’m a sustainability strategist, storyteller and movement maker.
Helping startups startup and changemakers make change since 2007.
Exited founder of OG sustainability agency Republic of Everyone, co-founder of the multi-award winning Garage Sale Trail, published author and keynote speaker.
I believe creativity is only creative if it creates a better world, and that a good idea should be good for people, planet and those who make it happen.
Currently Brand and Creative Director at South Pole.
Learn more on LinkedIn.
Originally The 202020 Vision, this decade long program has made Australia healthier and more climate resilient by bringing together councils and communities to put more plants and trees into Australia’s cities and homes. Concept creation and chief architect since 2013.
Greener Spaces Better Places
Urban greening
Garage Sale Trail
Circular economy
With 300,000+ people hitting the streets every year, and millions of things bought and sold every year, Garage Sale Trail is Australia’s #1 day of recycling, reuse and community fun. Startup support, creative direction, storytelling.
Co-designed with Parramatta Council, and brought to life by the Parramatta River Catchment Group, this audacious plan to make Sydney’s harbour river swimmable again by 2025 has seen five new swimming sites open, with two more on the way.
Our Living River
Beaches and waterways
Urban farming
Grow it Local
A brand new brand making growing food simple, fun and social for a new generation. Simply choose your seeds, have them delivered to your door, scan the code and learn to grow with Australia’s best. Startup support and creative direction.
It’s not everyday you get to name a Ben & Jerry’s flavour. Then pair them nonprofit 350.org and help design an activism campaign for launch. The flavour caught the eye of media and became Ben & Jerry’s #1 non-dairy launch in Australia.
Unfudge our Future
Climate change
Beaches and waterways
Beat the Bottle
Designed for Sydney Water, Beat the bottle brings DJs and music to beach and river clean ups, shining a light on the issues of plastic pollution in our waterways and encouraging a new generation to rethink single use plastics and help clean up.
Did you know one plant in an average sized room can improve air quality up to 25%? Based on science created in conjunction with RMIT University, the Plant Life Balance app uses augmented reality to let you add plants virtually to any room, then see the health benefits rise. Concept, creation, and promotion. Winner, Best Lifestyle App, Webby Awards.
Plant Life Balance
Health and wellbeing
Created by bodysurfer and innovator Rikki Gilbey, the WAW Badfish packs a garbage bag of post consumer and ocean plastics into an award-winning handplane that is as good in the waves as it is for the planet. Naming, story, design and prototype funding support.
The Badfish Handplane
Circular economy
Designed and delivered for Salvo’s Stores, this campaign encourages people to buy second hand for Fathers Day. Simply send us a photo of your dad in his prime, and we’ll match the clothes he once looked cool in with stuff available for sale in store. 6,500+ looks found and delivered.
Get Dad’s
Look Back
Circular economy
Urban greening
School of Thumb
Presented by gardening expert and comedian, Claire Hooper, School of Thumb is an online video series that connects the nursery industry with budding plant lovers to answer all your grow-how questions. Designed and delivered for Hort Innovation Australia. 6M views and counting across YouTube and Instragam.
Sendle sends parcels 100% carbon neutral. Australia post did not. To convince them to lift their game, we created the Sendle Sticker. It caused a media conversation that saw Australia Post join in, creating a much needed win for the planet.
The Sendle Sticker
Climate change
Beaches & waterways
Vote the Reef
The Great Barrier Reef is at risk. UNESCO is the UN body responsible for determining its world heritage status. To encourage greater action, we created the world’s first underwater VR tour, then put it in the hands of UNESCO members so they could see what they are tasked to protect. This was matched with a 500,000 person petition collected from Reef lovers all over the world.
Created for Kathmandu, this three part mini-movie series sends journalist Jan Fran to some of the world’s most over-touristed places to see the impact first hand, then finds simple alternatives that are better for the planet and more rewarding for the traveller.
Helpful or Harmful?
Travel and tourism
Human rights
The Hot Potato
Created for the Asylum Seeker Resource Centre, presented by Imogen Bailey, and featuring Gotye, Mark Hunter and John Jarratt, this documentary follows a Hot Potato van around regional Australia as it hands out free food and asks everyday people to unpack their attitudes to one of the hot potatoes of Australian politics - asylum seekers.
Circular economy
Naming, brand, messaging and launch support for Australia’s battery stewardship scheme.
B-Cycle
The Greens on Gruen Tranfer
Environment
Created for the Gruen Transfer, this ad caused such a stir by simply saying what so many were thinking that it went on to become front page news in the 2010 federal election.
