A good idea is one that makes the world better. My mission is to work with 100 good people to help make 100 good ideas happen.Faves in yellow.
The world's first live broadcast, online, humanitarian news channel. Idea co-invented with Caroline Simpson.
Tune inGarage sales all over Australia on one big day. One big project done with Darryl, Andrew & Matt.
Put your sale on the trailOne year in the making. Three focus areas. Over 40 targets. This is the launch video.
See the strategy
The world needs more heroes. Companies who solve the world's problems will be the most loved in the future.
These two make the world a better place, for me at least. Co-created with the wonderful Annabelle.
The most watched ad from the 2010 election, and it only aired on TV once. Co-created with Eran from Notice Corp.
The Cancer Council called and said they had access to every NRL captain - but only for 30 mins. Here's the idea we filmed in that time.
We asked every Australian to tell Kevin Rudd that if he did a dirty deal on climate change, we'd make his name a dirty word.
Make your whale tail and help save whales. The world's first global photo petition. Books went to political leaders around the world.
Add your whale tailCreated in conjunction with my good friend Richard Chaney from Piranha Bar Ireland and my late great bro-in-law Julian Horton.
Fake blood, fake guts. John Kane (Idea Gallery) and I did 12 of these throughout Sydney. Wish we'd videoed some of the reactions.